Case study

We let an AI agent fix a demo page blind.

We built a throwaway SaaS page (loopline-demo.vercel.app), audited it cold, and handed the .md straight to an AI coding agent — no context beyond "fix these." First score: 43. One pass later: 79, with mobile up 55 points. Both reports below are raw and unedited.

Overall
4379+36
Mobile
3085+55
Trust
4078+38

What it caught

16 UX findings, 11 SEO, 7 performance. The gist, in its own words:

"Loopline has a polished, minimal aesthetic but fails the fundamentals: the headline is a generic slogan, the CTAs… don't stand out… the conversion form asks for far too much, and the missing viewport meta means mobile is likely broken."

What the agent shipped

Rewrote the vague headline

“A better way to run your team” says nothing. Swapped for a line that names the actual product.

Gave the page one clear button

Two identical buttons became one bold CTA and one quiet text link.

Fixed mobile with one tag

Added the missing viewport meta — the single biggest win. Mobile 30 → 85.

Cut the form to two fields

Six fields down to name and work email. The rest was just friction.

Swapped fake logos for real proof

Made-up “company” wordmarks out, named testimonials with faces in.

What moved

ScoreBeforeAfterΔ
Overall4379+36
Trust4078+38
Mobile3085+55
Call to action3874+36
First impression4282+40
Hierarchy5580+25
Readability5868+10
SEO4888+40

What it still isn't happy about

Readability got the smallest bump (58 → 68). The re-run still flagged low contrast, friction reducers stranded at the bottom instead of by the CTA, and a header button fighting the hero. Same rubric for the fix as for the original — no grading on a curve.

Audit your page — free preview